Person wearing a cap with 'FLAVE' logo, looking at snow-capped mountains

Flave

ADD YOUR OWN FLAVOR TO YOUR LIFE

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A man in a black polo shirt, black shorts, white Vintage Montana Flave cap, and white golf shoes is captured mid-swing on a golf course.

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University of Montana

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A row of black baseball caps with a maroon and white embroidered logo of a grizzly bear inside the state of Montana, displayed on a green grass field.

Montana State University

A row of Montana State Vintage Cats caps with blue bills and blue pinstripes sits on green grass under a clear blue sky. Each cap features a blue and yellow Bobcat logo on the front and the name 'Flave' embroidered on the side.

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University of Montana
University of Montana

University of Montana

Montana State University
Montana State University

Montana State University

Who We Are

We are Max and Jason, a father-son duo from Missoula, Montana. We started Flave Golf as a side hustle, making hats for our friends and finding our way into the golf apparel world. What started small quickly turned into something we wanted to build together.

The name Flave comes from adding your own flavor to life. It’s a reminder to be yourself, embrace what makes you different, and live how God created you to be. Our turning point was partnering with the University of Montana, where Max graduated. We created a few hats in our own style, people wanted more, and Flave began growing beyond just golf.

Today, we’re blending golf and streetwear to create something you can wear wherever life takes you. Flave Golf is our way of sharing creativity, individuality, and community with our friends.